Is it just me, or is BTC hitting a new all time high not that big of a deal any more?

It feels like everyone now has realized the potential of Bitcoin and that each new all time high is more of an expected event. I think once it hits 75k people will talk, and definitely once it hits 100k, that's when the whole world will realize and jump on board. I think it's pretty cool how 60k was just like, yeah, cool. When's 100k? Also… Let's gooooo