Does the use of a company’s tech systems necessarily affect their crypto price?

Just looking into Hedera (HBAR) atm. Seeing good news about it (some could be speculation). But the news is mostly about companies using their tech.

Would an increase in the popularity of their tech necessarily increase the price of their crypto, or is it best to see them as independent?

Or have I misunderstood this entirely? I am new to this and there seems to be a lot more to crypto tech than I’d thought.

Thanks for reading, and hopefully this sentence allows me to hit the 500 world limit so…there it is.