Staking ETH – running a node worth it?

What is involved with running an staking node? I know you need 32 ETH, but aside from that, how much of a pain is it to stake it yourself without joining a pool or going through an exchange? As someone who is semi-tech savvy, would there be a really steep learning curve? I was planning on staking through Coinbase, but I really don't like the 25% that they take off the top.

Don't have the 32 ETH yet, of course, but thinking it might be a nice goal to shoot for.