What’s with these celebrities launching their own tokens?

I thought it was clear that launching your own token is deemed to be illegal in many countries (especially the US) as they are considered securities. So what’s the deal then with these celebrities launching their own tokens? I mean you have Iggy Azela, Soulja Boy, Davido, and others just blatantly launching coins through their X/Twitter accounts. I would assume these celebrities work with legal teams in their day to day lives that would have advised them to not do it when the idea was brought up.

Is anyone as confused as I am?