The story of a web3 design studio – Crenfinite

Introduction

Crenfinite, what used to be a regular design studio is now evolving into a web3 business by adopting the Ethereum blockchain. How? Let me explain.

It was 2 years ago when I first read about the concept of NFTs, I admit, I didn't understand a word. After months of just lurking on the scene, I finally realized a potential utility that could be adopted into my profession: Graphic design.

The blockchain never lies, everything can be traced. This can be extremely useful as it is effortless to find the rightful owner of an asset.

Utility

Issuing a copyright on a design is a complex procedure. Even so complex that most projects finish with the customer receiving the design, but the copyright is never issued. I believe that the Ethereum blockchain solves this problem by being transparent and traceable.

At Crenfinite, when a design is finished we mint it as an NFT and then we use opensea to transfer the finished product to the client's Ethereum address. It is true that to my best knowledge there is no authority that recognizes the Ethereum blockchain as copyright protection but with many places now viewing bitcoin and Ethereum as legal tender, one may ask: When will they view NFTs as a tool of authority?

More and more social media platforms develop their solution of adopting NFTs as profile pictures. With Reddit lately following the path of Twitter, it becomes clear that NFTs one way or another, are here to stay. Let's take Twitter as a leading example for now. There are countless fake profiles impersonating companies or groups. The platform has the blue check to somewhat fight this problem but it's not that hard to get around this layer of protection.

**What if the blue check was actually replaced by a logo, that is backed up by the Ethereum chain on a validated contract?**Logos could be then used as a layer of verification. Do you see the Tesla logo in the hexagon? You can be sure it's the official page as the NFT they use for their profile picture is validated under a smart contract or collection. This is currently seen as Twitter enables the use of NFTs as profile pictures if they belong to a verified opensea collection.

Crenfinite is currently not so advanced (and most likely won't ever be) to be working with Tesla. But I think that verification NFTs could play a role in web3. As of now, we don't have the necessary systems to run the aforementioned smart contract, nor the supervised collection yet we are eager to be collaborating with projects, and companies as it is our common goal to introduce NFTs to a wider scale of people and let them see that there is more to it than just art.

I'm looking forward to hearing your opinion on the topic!