If Bored Ape Yacht Club is currently the most successful NFT project, why is its subreddit so small and empty?

Something doesn't add up. Sure, you might say that they focus more on discord (as most NFT projects do), but if BAYC really had that much to offer as a project, way more people would be engaged in a discussion on reddit. I still think that it's a high level ponzi scheme based on gambling mechanisms (buy a Bored Ape / Mutant Ape to have a chance at receiving a future air drop or mint whitelist access of future BAYC land or NFTs that you can sell to the next fool, rinse and repeat), but there is no real utility or benefit for the average person.