Genuine question, who the f*ck buys memecoins like the 67 coin???

So recently I (unfortunately) found out about the 67 meme and how that kid created a 67 crypto and rugpulled. And I really can not comprehend who in their right mind would buy something useless like that, much less put their whole savings on that or for example the hawk tuah coin. Memecoins like that have 0(ZERO) value, they don't do anything for you. At least with the TRUMP coin you could get invited to a shitty dinner.

From my understanding people who lose savings in situations like this are people who know absolutely nothing about crypto? Like why do people invest in something they know nothing about just because a brat on the internet shilled it?

Second question, coins like this are at first not available on easy to access CEXes, but to use a DEX you at least have to have a minimum of crypto knowledge.

Can someone please enlighten me about this fascinating topic?