Sound Growth Metrics and Strategies for Onchain Growth

The Web3 space is flooded with vanity metrics that look impressive on pitch decks but tell you nothing about sustainable growth. While traditional startups obsess over page views and sign-ups, successful Web3 projects focus on fundamentally different indicators that reflect genuine user value and economic activity.

Understanding which metrics drive real growth—and which ones simply create the illusion of progress—can make the difference between building a thriving protocol and becoming another cautionary tale. The blockchain's transparent nature offers unprecedented visibility into user behaviour, but many teams still rely on outdated measurement frameworks that miss the mark entirely.

This comprehensive guide explores the essential growth metrics for Web3 projects, from wallet activity patterns to sophisticated retention models. You'll discover actionable strategies for sustainable growth, learn how to build a data-driven crypto growth framework that works, and understand why user quality matters more than quantity.