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Look what happened to gold when the first gold ETF launched in 2004.
- Before that, buying gold was a pain: you needed to buy coins, bars, or risky mining stocks.
- Suddenly, overnight, anyone could buy gold via a ticker symbol.
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The result? Gold’s price went from about $400 an ounce to over $1,800 in under a decade—a 4.5x move. The reason: ETFs funneled hundreds of billions of dollars into gold that simply couldn’t access it before.
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Bitcoin ETF flows: After the January 2024 approval, spot Bitcoin ETFs attracted over $15 billion in their first 120 days. That’s new money, not just retail but pension funds, asset managers, insurance companies—people who couldn’t touch Bitcoin before.
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That $15 billion took Bitcoin to new all-time highs, while the rest of the market was still in consolidation.
XRP’s market cap today? About $27 billion.
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