Interview: How to Overcome Challenges Faced by Web3 Project Founders

This is a fragment from the interview regarding avoiding 'shitcoins,' etc.:

" – Today, the crypto industry is developing rapidly, and with each new project, various marketing strategies emerge. Some use aggressive marketing that attracts a large audience and often creates excessive hype. However, it’s becoming increasingly more work for users to distinguish up-and-coming projects from those that rely solely on hype. How can users in the crypto industry avoid being influenced by aggressive marketing and approach investments rationally? What advice would you give to avoid falling for the hype surrounding ‘shitcoins’ and make informed decisions?

To avoid falling for aggressive marketing tactics in the crypto industry, users need to adopt a more critical, research-driven approach. First, they should focus on project fundamentals, examining elements like the team’s background, the project’s real-world applications, and its long-term vision. Users should also look for comprehensive white papers and clear roadmaps indicating a project’s commitment to transparency.

To avoid ‘shitcoins’ or projects based solely on hype, I advise investors to prioritise projects with robust utility, focusing on those that solve genuine problems within the industry. They can avoid impulsive decisions by setting clear investment criteria based on personal risk tolerance and joining communities to discuss and evaluate potential investments with like-minded individuals."

Basically, I knew all these rules, but maybe you can share more red flags to watch out for when trying to spot 'shitcoins' or avoid bad investments?