What does everyone think about Illuvium as a project / Investment?

I'm currently looking into the project and seeing they are launching something pretty big in this month. Also they have a pretty decent trading volume / market cap. I know they have been around for a while and had some real hype around them. Maybe they rolled with the wave of gaming in crypto back when "Earn to play" was a big narrative.

What does everyone think about this project? Have you played the game or an active user? Is it just a bit of hype to boost their token price?

I'm curious to hear your throughs about the project overall.