Pudgy Penguins waddle their way into 2,000 Walmart locations!
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Pudgy Penguins, the intellectual property company behind the NFT figures and physical toys, announced the distribution of the physical collectibles in 2,000 Walmart stores on Tuesday. Now, ahead of the all-too-important holiday season, Americans are able to head online or to their nearest Walmart to find one of the penguins. On the Walmart website, penguin figures (with different, customizable outfits) are available for purchase alongside Giraffe-skinned penguins. “Walmart’s inclusion of Pudgy Toys in their stores is a testament to the evolution of how consumers engage with brands in the digital era. The team spent years developing the Pudgy brand and fostering our community through social media and the blockchain; we’re thrilled to expand our reach with the support of Walmart,” Pudgy Penguins CEO Luca Netz said. Netz acquired the company back in 2022. “Since all of the toys are connected to existing pieces of NFT [intellectual property], the current NFT holders will receive licensing royalties for each corresponding toy that is sold at Walmart,” the press release said. This Project is one of the FOMO I've always regretted not going in during the Bull before when it was still cheap, it was super cute and when they transitioned into new management under Luca Netz purchasing the IP they started to turn it around. Like literally they made everything work, they did all the right moves in marketing in NFT and irl assets. While it's still true that most NFTs are worthless, having this kind of milestone for NFTs affects and will help the mass adoption in crypto moving forward! This is a bullish sign for all of us whether you like NFTs or not, I feel a FOMO since we don't have Walmart here in our country cause I want to cop those cute toys! Some link for a more detailed read: https://www.coindesk.com/web3/2023/09/26/nft-brand-pudgy-penguins-debuts-toy-collection-in-2000-walmart-stores/ submitted by /u/Omnomnomnivor3 |
