BAT recently launched self-serve ads – greatly improving utility, yet the token is still outside the top 100!

Brave browser is a browser which shows you ads and in return you receive Basic Attention Token (BAT).

BAT recently launched self-serve ads. This allows companies to pay for an ad campaign on Brave, without interacting with a sales manager (a previous bottleneck) and advertise to 59 million monthly active users. Self-serve will allow far more ad campaigns on Brave, and will allow companies to run targeted ad campaigns relatively easily. This extra ad revenue will increase buying pressure on BAT.

The supply of BAT is fixed at 1.5 billion tokens, so it is thought that the constant buy pressure on a finite number of tokens should help the token's price over time.

Somehow, despite this good news, a genuine use case and a huge customer base, BAT is outside the top 100 cryptos by market cap! BAT currently sits at 107.

Tl;dr Brave is a good browser and you get free crypto. Exciting times ahead!