What are your red flags for new crypto projects?

Since crypto is so unregulated, there is a constant flood of scams, ponzis, and rugs for new crypto projects. This is true even in bear market conditions. For those of you that invest in new projects, which although risky, can quickly yield large profits, what are your red flags?

Hopefully people do enough due diligence on new projects, but what will make you say “nope” when investigating?

For me, it’s anything that is meme based ( [coin]-inu, elon [coin]) etc. If the founders aren’t KYC’d that’s a red flag as well. I am generally wary of anything that doesn’t have any clear utility.