Kia’s NFT sales help thousands of shelter dogs find forever homes
Some uplifting news among all the negativity.
Earlier this year, Kia developed a series of NFTs based on a "robo-dog" character that was featured in their Super Bowl ad.
10,000 NFTs were released for free, with an additional 10,000 going up for auction. 90% of proceeds went directly to the Petfinder Foundation, a charity that works to find forever homes for shelter dogs. This translated into $100,000 being donated, and thousands of dogs adopted as a result.
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