What metrics are the most important to you when analyzing a project?

Hey guys, I wonder when researching which dApps/NFTs to invest in, what metrics are the most important to you (for example, tokens staked in a DeFi app)?

I know some basic metrics like market cap, circulating supply, undiluted cap, etc but for deep-dive analysis, what metrics that you want to look at besides those standard metrics? And can you easily find the data for your metrics?