Overstock, the company that sells discounted home goods, is basically a crypto company.

This story is so interesting to me. In 2014, Overstock became the first large stock company to accept Bitcoins through a partnership struck up with Coinbase. If you've ever bought anything on Overstock, you can see that you can pay in BTC when you checkout.

This all came about because the CEO, Patrick Byrne (a three times cancer survivor with a PhD), hates Wallstreet and believes that the economy should rest on the judgments of individuals, not a central authority.

"These institutions that we get told are neutral and are governing society neutrally… become the tools powerful [enough] to oppress the we. I distrust the idea of central banking".

"Bitcoin users started to come to our site and buying a set of pillows or a bed just to show their support. We sold few hundred thousand just in two days after getting live".

In August 2017, Overstock announced it would be holding on to half of all Bitcoin payments as an investment. During that time, the company reported that it received about $50,000 in BTC payments each week. Byrne then started to champion a relatively unknown cryptocurrency at the time; Ravencoin.

In 2014 Byrne launched a venture capital firm within Overstock called Medici Ventures that uses company's money to invest in Blockchain startups. Overstock's crypto subsidiary is tZero. Its purpose is to eliminate brokers and compete with traditional stock exchanges.

"If you have a stock brokerage account and call your broker you're paying 15 dollars to execute a trade. That 15 dollars is feeding a lot of mouths all through the plumbing. Well that plumbing can be eliminated and you have a much simpler system that is robust and 80 or 90 percent cheaper. And, most importantly, all kind of mischief that goes on in Wall Street can't go on here".

Blockchain business accounts for nearly 60% of the company's overall value, which is wild. This is a perfect example of a forward-thinking business accepting crypto as payment successfully and promoting a positive outlook on the space.