Tiger King coin (TKING)

About a month ago I heard tiger king season 2 was coming out. I knew that there was a tiger king coin (TKING). So I put in like $200, thinking it would go up after the new series came out and I did a lot of research on the coin before I put money in it and it seemed solid and had a lot of use cases. Well the show came out and now I’m down from $200 to $38. Is anyone familiar with this coin? Or have any advice? I’m newer to the crypto space.