Crypto.com has spent nearly 1 Billion in large brand partnerships but will it make a difference?

After the $700 million Crypto.com arena deal in Los Angeles and the previous $175 million UFC deal they have thrown a lot of money out into the marketing/partnership world but how effective will it be? Getting your name and brand out there is half the battle, but in my personal experience, their product kind of sucks. They have a lot of alt-coins and people seem to like the charts but I've found the app to be absolutely miserable to use at times.

What has been your experience with Crypto.com and other apps? Does the user experience not matter since its just about getting people onto the platform initially? Do you think we might see some of their competitors invest in similar deals?