Question about NFTs

I don’t know a ton about how NFTs work, but was wondering something. I know when an NFT is sold, a percentage of the proceeds can go back to the original creator. Let’s say I sell my NFT to a good friend for 1 eth. He transfers the eth to my wallet and then I just transfer the NFT to him. As far the the EVM is concerned, I just sold the NFT for $0, so the original creator got $0, right? And if this is true, what’s to stop a third party dapp from facilitating this type of transaction, thus cutting out the transaction payouts to the artists and increasing the profit for the seller?