So I want to create an asset for my business using raven.

I understand the idea of creating assets and I feel now during this dip would be a brilliant time to start doing so. My only problem I suppose is not fully understanding how to distribute and market the new asset, or how its value can grow and be tied to the companies. Sorry if this is a stupid question im just trying to fully incorporate my business into the crypto world with the coin I feel has the most potential, Raven. Thank you for your help!