Help (am embarrassed to ask!)

I see people talking about a coin that I can’t find on any exchange, but it seems to be on everyone’s mind—the elusive DYOR. I’ve looked on Coinbase and Pro, Binance and Kraken; I see DAI, DASH and DOGE, but can’t for the life of me find DYOR. (I’m also going to do my own research, but I figured I’d start here.)

Can anyone help??