Where to start?

Hi guys,

I am a reasonably long time crypto enthusiast (since early 2017), and have an idea for a DeFi project I would love to have a go at developing.

I’m not a programmer myself, but am fairly technical and have a background in software implementation and product management. I have a friend that is a developer and coding wizard, however no blockchain experience at all. And a second friend that is a professional marketer but again no blockchain background.

What are our chances of succeeding without having someone onboard that has deep experience in developing/launching crypto projects?

I have started on my research journey to find out as much as possible but would like to know if people have any tips to help get us started? Any good literature out there around developing/launching crypto projects, particularly DeFi?

Any advice would be hugely appreciated.

Thanks!