Now that THETA is a top 10 coin, can somebody explain to me HOW a streaming service coin with only ~100 content creators and ~2000 viewers is a top 10 cryptocurrency?

I need to understand now. I watched it rise from ~#30 to now knocking a personal favorite project of mine (LINK) out of top ten. So I decide, let me head over to theta.tv see what this hypes about, I'm a big time twitch user ex-streamer let me see what's going on. Upon entering it's apparent there are almost NO users. From what I can see, it's hard to count higher then maybe 1-2k viewers on the ENTIRE SITE, and how many of those are just farming whatever currency is generated by watching?

So I'm like, well there's not a lot of users, what do they have for content creators? Well, I can't seem to count much higher then 100 from what I can see through the site (since honestly the layout and design is so bad). With the most watched live creator having a few hundred viewers with a steep drop off to sub 100.

So, project shills, or just anybody with knowledge of this project, explain to me what is going on? Do people really think this crypto streaming platform is going to legitimately take on Twitch and their viewership? How is this a top 10 crypto project? It pretty much has no users/creators and in general strikes me as some type of vaporware with a poorly designed website. Is this a sign of a peaking bull market? People buying into an idea and not what's actually happening with the platform? It just gives me very end of 2017/Jan 2018 feelings.