Cryptocurrency was designed to empower people by giving back their financial power and allowing them to avoid relying on governments and banks. Since its infancy, cryptocurrency has disrupted traditional financial services, including governments, central banks, and venture capitalists. Cryptocurrency is generally decentralized in nature, meaning any single person or entity does not control it. The technology’s decentralized nature has allowed it to revolutionize the finance world through its unparalleled transparency, immutability, and security. As a result, it is rapidly making its way into the mainstream. As it continues to evolve, more countries have legalized cryptocurrency, with some declaring it legal tender. However, the technology doesn’t show any signs of slowing down either, with analysts projecting that the cryptocurrency market will be three times as large by 2030, estimating a valuation of around $5 trillion. Despite the rapid mainstream adoption of the technology, due to the sector’s lack of regulation and inherent volatility, many people still haven’t entered the space. However, despite the setbacks, countries like Columbia and Venezuela have started to use it for business purposes. Like any new technology, the lack of education around cryptocurrency is a huge barrier preventing people from getting involved, and while there are several educational platforms, there’s still a need for a holistic educational tool that investors can use. That’s where Collective Shift aims to solve this problem through its educational platform used to educate people through media, providing access to tools, insights, opportunity alerts, and portfolio strategies that investors need to succeed. Collective Shift believes that the key to cryptocurrency is its community focus, which is why it has designed a platform built on being a collective. With its team of expert investors, research analysts, passionate team, and dedicated members, it believes it can confidently move the industry towards collective success. “No technology in recorded history has ever been adopted faster than cryptocurrency, including the internet itself. We must come together to give people exactly what they need to succeed as we build a new future,” the company states on its website. The platform profoundly understands what the cryptocurrency space needs—a place where they can get consolidated access to the most critical insights and information. This is why the platform publishes free education through its research reports, beginner materials, articles, videos, and podcasts. The company’s founder, Ben Simpson, fell in love with cryptocurrency while building his apparel business, seeing the potential in Bitcoin “beyond the rational benefits of decentralization, its deflationary nature, and permissionless, borderless qualities.” The more he learned about the space, the more he learned about the power of community, which is what spurred a need for the platform. “I created a group of crypto experts to surround myself with and together, we collectively began sharing our research to spot the next trends and opportunities,” the entrepreneur says. Ultimately, Simpson says that Collective Shift was born to empower individuals to succeed by educating them and connecting them with the crypto community. “The idea that no one person could do this alone. That the collective makes the individual stronger — and that with the right tools, resources, and people — we could democratize wealth through crypto for all,” he says.
