Why I like BAT and why you should also
The team at Brave has put together an actionable roadmap that will by default add utility and value to BAT in ways that people not in the cryptosphere can understand.
I think Brave will be a lot of peoples first contact with crypto and it is about as intuitive and user friendly as a crypto project can be.
You don’t need a deep level knowledge of blockchain tech to understand what they are building and why.
Edit: added link to BAT roadmap for those curious about future growth